Brand Guidelines | Branding | Logo Design

B R A N D I N G D E S I G N F O R
INTRO™

So I have a lot of thoughts on this project that I wanna share. This branding project was a total 100% Scary rollercoaster. It was a total madhouse......! I am gonna share where I felt the difficulties, struggles, and advantages.

Why and whose project I accepted.

The whole project was proposed to me by a very close big brother of mine, at that specific time he was a person who was close to my Business network. so I accepted it and started the project according to my schedule. The most intriguing part was the branding project he proposed felt really interesting to me cause of the challenges.
INTRO™ Brand product is - NFC Business card. so they are the very first in Bangladesh who provide the NFC Business card That is why I wanted to be a part of this revolution. The whole project felt so connected to me in a way cause I meet several people each month so even before knowing them personally I was looking to get an NFC card. so that's why I felt connected to this project and I accepted it eventually without any hesitation.

About the design progress.

I didn't change the logo totally cause people already know this logo and the company is too late to do that. In that growing stage of marketing if I made a ginormous visual change to the logo the brand could have lost potential consumers so I changed the font style softly. made it more premium by changing the shapes.

The other elements of branding, like the total theme based on glass morphism but I haven't used that theme that much cause it will look so generic at the end. so I fusion the glass morphism theme with the typeface theme with a Futuristic techy vibe. The sky is the limit, right? So I did whatever I could to make the whole theme as much as my own as possible. I wouldn't be an exceptional brand designer if I followed someone else footsteps right !!!

I did face some difficulties in the revision steps. Don't get me wrong they liked the first sample as 90% of my clients do. but the feedback was interesting for me so I personally changed some small things. ultimately it came through and it became a perfect branding at the end . it took me a total of 25 days to complete the whole branding.

About the UI Design & 3D motion part .

First, I wanna say I am not a professional UI/UX Designer but I can design it. I only take UI/UX work if the client insists on me personally. so I finished it somehow anyway. The most interesting part was the 3D part. I never worked on the 3D project before but I always wanted to do it. so I took 3 days from my client to learn the 3D process . and I created those 3D videos that I published on my portfolio.
DO CHECK THEM OUT

Completing the whole project took 60 DAYS ( Give or take ) & the whole project was done by me singlehandedly.

The main thing is for me I expect to learn new and different things from each project which I can't learn from a book or courses. 80% of my knowledge came from the experience I got from completing the project. and I treasure that knowledge more than money. Don't get me wrong money is important but not more than this real-life knowledge. it will help me to grow and assist me, in the long run, to judge a company more thoroughly. Ultimately I am grateful for this experience, but I do feel bad to lose this connection but it has to be done.

Do check out my whole project and share your valuable feedback.
And if you like the whole masterpiece do give a share and an appreciation on the Behance.
I always look forward to your feedback.
Thank you for reading it through.
You are the best viewer!
Cheers.......!

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